In my opinion, a university website's home page mainly appeals to high school students who are interest in this university and want to know more about the university. For Emory University website's home page, the emphasis is mainly on some breaking news and successful experiences or discoveries by Emory-associated people. I think this implies Emory's strong academic and social background, which Emory wants to show to the students and attract them to apply. So the primary audience is high school students, and Emory assumes that they are looking for Emory's academic and social background. I do not see any more information but standard univeristy information. However, providing information like a letter from the president can make students more interested in the university, because the president's thoughts and beliefs are very important in build